Although it is one of the most developed regions in India, Goa does not have the offer that answers the needs of its citizens and numerous visitors. The buyers in Goa miss the diverse assortment of goods and greater amount of luxury brands, the demand for these is far greater than the current offer in the region. The lack of space is a barrier for many domestic and international brands interested in answering the growing demand and entering the Goan market. Traditional shopping zones in the old town centers with their limited amount of small shops do not allow further offer expansion or the arrival of new brands.